URLTO GUIDE
A QR code is a simple bridge from an offline touchpoint to an online link.
A QR code can point directly to a homepage, but campaign-specific links make it easier to distinguish traffic from posters, menus, events, or other physical placements.
1. Start with a mobile-friendly landing page
- Most QR scans happen on phones, so test the mobile layout first
- Confirm HTTPS and a normal response
- Match the landing-page message to the printed campaign
2. Add UTM labels for the placement
- Poster example: utm_source=poster / utm_medium=qr
- Menu example: utm_source=menu / utm_medium=qr
- Event banner: utm_source=event_banner / utm_medium=qr
- Use one shared utm_campaign value when placements belong to the same campaign
3. Optionally shorten before generating the QR
A long UTM URL can still be encoded in QR, but using a managed short link creates a cleaner link layer and can add lightweight click analytics and destination controls.
4. Scan the final printed size before publishing
- Keep quiet space around the QR pattern
- Maintain strong contrast
- Test the intended print size on real Android and iPhone devices
- Confirm the scan preserves the expected landing page and campaign parameters
Clicks and conversions are different measurements
A QR or short-link click shows link activity. Purchases, inquiries, or signups should be measured with destination analytics or conversion tracking as well; click counts are not the same as unique people or revenue.