URLTO GUIDE
Compare request totals and daily averages across different periods
Different publication periods can distort comparisons of totals. Use equal windows or report both total requests and a daily average.
URLTO editorial · Updated
Click activity · series03 / 10
Input and processing example
Compare it yourself · Illustrative example
설명용 / Illustrative A: 300회 / 3일 → 100회/일 B: 500회 / 10일 → 50회/일 A: 300 / 3 days → 100/day; B: 500 / 10 days → 50/day
Steps to verify
- Record each period and time basis.
- Use equal windows or compute averages.
- Include publication and exposure conditions.
How to interpret the result
B has the larger total but A the larger daily average. Normalizing duration does not normalize exposure, weekdays or publication timing.
Deciding what to do next
Choose the metric that answers the question and record date boundaries and destination changes so later reviewers can use consistent terms.
Feature scope
Clicks count short-URL redirect requests, not unique people, confirmed human scans, signups or revenue. Tests and repeat requests can be included.
Frequently asked questions
Does a higher daily average imply better conversions?
It describes request activity only. Compare signups or purchases with separate destination completion records.