URLTO GUIDE
Compare keyword observations with recorded dates
Record the observation date and metric period together. A monthly figure changing between checks is not a daily search increase.
URLTO editorial · Updated
Keyword research · series07 / 10
Input and processing example
Compare it yourself · Illustrative example
기록 예시 / Record example 10월 1일 조회 / checked Oct 1: 월간 값 A / monthly A 10월 12일 조회 / checked Oct 12: 월간 값 B / monthly B
Steps to verify
- Use the same keyword spelling.
- Record source, date and value.
- Mark unobserved periods as missing.
How to interpret the result
The rows are observations at those times. Unobserved dates should not be interpolated and presented as actual history.
Deciding what to do next
Separate monthly demand from site traffic when comparing before and after publication. Do not attribute a volume change directly to one article.
Feature scope
Monthly volumes, related terms and competition use Naver Search Ads; trends use Google Trends. URLTO scores and phrase ideas are proprietary references, not invented missing observations.
Frequently asked questions
Can unobserved past values be restored?
Missing observations are not fabricated. Work from stored observations and currently available data.