URLTO GUIDE
Use UTM content to distinguish buttons and creatives
Keep the campaign name while separating a newsletter’s header button and body link. Record the changed placement and validate each resulting URL.
URLTO editorial · Updated
UTM building · series04 / 10
Input and processing example
Compare it yourself · Illustrative example
공통 / Shared: source=newsletter · medium=email · campaign=october_event A: content=header_button B: content=body_link 목적지 / Destination: 같은 공개 페이지 / same public page
Steps to verify
- Fix common source, medium and campaign.
- Change content for each placement.
- Open each result and final button.
How to interpret the result
Content is a creative label in the generated URL. Distinct values do not automatically establish click-rate or conversion comparisons; record placements and collection conditions.
Deciding what to do next
Changing campaign too changes your grouping convention. Express the intended distinction in the relevant field and keep personal information out of content.
Feature scope
Set labels on a URL using source, medium and campaign plus optional term and content. Configure destination analytics and conversions separately.
Frequently asked questions
Are term and content interchangeable?
They are different fields. Decide whether you are labelling a creative or keyword and apply the team’s convention.