THE URLTO PLAYBOOK / 10 GUIDES
Keyword research10-part series
Turn monthly demand, ad competition, trends and observations into a brief.
Know the feature scope
Monthly volumes, related terms and competition use Naver Search Ads; trends use Google Trends. URLTO scores and phrase ideas are proprietary references, not invented missing observations.
Series contents
10 guides- 01
Turn keyword research into a useful content plan
Use monthly search volume, advertising competition and trending topics to plan useful content. Distinguish their sources and limitations before selecting a topic or reading observation history.
- 02
Read demand from PC and mobile monthly volumes
Monthly volume is one comparison signal. Combine device figures without treating them as visitors or buyers.
- 03
Group related keywords by reader questions
Group related terms by question type before turning them into titles. Define each article’s problem to reduce overlap.
- 04
Distinguish advertising competition from content competition
Search-ad competition describes advertising data. Do not substitute it directly for organic publishing difficulty.
- 05
Use the URLTO opportunity score to order candidates
The proprietary score summarizes volume and ad competition. Score order need not equal publishing order.
- 06
Read trending topics alongside monthly demand
Trends and monthly volumes have different sources and periods. Review the context before treating a spike as lasting demand.
- 07
Compare keyword observations with recorded dates
Record the observation date and metric period together. A monthly figure changing between checks is not a daily search increase.
- 08
Distinguish unavailable, missing and zero keyword data
Replacing unavailable values with zero can falsely suggest no demand. Record display and collection status.
- 09
A content brief to write after researching a keyword
Turn keyword observations into a reader question, scope and verification plan. Use a QR-topic example to prepare a title, article structure, internal links and distribution measurement.
- 10
Turn keyword candidates into a ten-article plan
Assign candidates to basics, examples, troubleshooting and operations. Define the problem before the article count.